Learn the process of re-engaging with customers who missed out on your initial campaign by resending the same content for amplified results.
Studies show that users often overlook a significant portion of their emails, presenting an opportunity for a second chance to engage them. However, it’s important to balance carefully as repeated emails can lead to complaints and unsubscribes. Here’s a guide to help you navigate this process effectively.
The main objective:
- Increase engagement of our campaigns.
- Ensure we do not end up with multiple complaints and unsubscribes.
Things to consider before resending:
- Timing is crucial: Resend the campaign within a day of the original send time to minimize the risk of unsubscribes and complaints.
- Select emails to resend: Choose impactful emails for resending, as they are less likely to result in negative feedback. It is advisable to use it if you regularly see open rates above 20%
- Modify the subject line to catch the recipient’s attention and avoid appearing repetitive.
- Limit resending to once, as multiple attempts may annoy recipients and can lead to damaged sender reputation
How to resend rmails:
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Navigate to the Email Marketing section.
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Select the campaign you want to resend and click on the three dots for options.
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Choose “Resend email to Unopened.”
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Specify the schedule time and the subject line for the resent campaign.
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Confirm, and a new campaign with the same content will be scheduled.
Note:
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We have set a resend window of 12 hours to 10 days to ensure an optimal balance between maximum engagement and minimum complaints/unsubscribes, following industry standards. It’s essential to adhere to this window for best results.
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Resend is not available for batch schedule, RSS and A/B Test Campaigns in this release
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Rescheduling a resend email is not possible this release, you would have to delete it and schedule the resend again
Resending campaigns to non-openers can significantly enhance engagement metrics if done correctly. By following these guidelines, you can effectively utilize this strategy while minimizing the risk of negative feedback from our audience.
